poster communication levels

Main Message- state of the art comes standard

·        Modular Prefab building system

·        Communal super service structure - structure and services in 3d Grid

·        Flatpack - human scale – easy cheap transport

o       Reduce reliance on cranes & trucks

o       Affordable

o       Human empowered

·        Plug’n’play components - Easy install – no specialists needed - no skilled labour required

·        Client/user choice

Secondary message- unique beyond standards

·        Affordable and extendable - mass production

·        Density variable

·        Location variable

·        Narrative driven form - user generated outcome

·        Zone rules create community patterns

·        Users interact via catalogue/ store

·        Reusable –Interchangeable prefab components

·        Easy recycling

Sub messages- standards for all

·        Expanding the client base of architecture

·        Architect as a broadcaster

·        Most houses are not designed by architects

·        Houses usually overcrowded and under-utilised

·        Normal buildings go to landfill

·        Integrated two way networks – water and power harvesting

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