Monday, November 23, 2009

poster communication levels



Main Message- state of the art comes standard
·        Modular Prefab building system
·        Communal super service structure - structure and services in 3d Grid
·        Flatpack - human scale – easy cheap transport
o       Reduce reliance on cranes & trucks
o       Affordable
o       Human empowered
·        Plug’n’play components - Easy install – no specialists needed - no skilled labour required
·        Client/user choice


Secondary message- unique beyond standards
·        Affordable and extendable - mass production
·        Density variable
·        Location variable
·        Narrative driven form - user generated outcome
·        Zone rules create community patterns
·        Users interact via catalogue/ store
·        Reusable –Interchangeable prefab components
·        Easy recycling


Sub messages- standards for all
·        Expanding the client base of architecture
·        Architect as a broadcaster
·        Most houses are not designed by architects
·        Houses usually overcrowded and under-utilised
·        Normal buildings go to landfill
·        Integrated two way networks – water and power harvesting
Publish Post

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